Renew your business with communications technology and interaction.
In other words we are a post-digital agency. We give priority to innovative ideas in a lean and dynamic structure. Through this format we are able to concentrate on creativity and the search for bold new ideas. It is here that your demands find their ideal solution through design, innovation and technology.
“An affect is something that you display (express) or try out (feel) with regard to an object or situation” (Damasio, 2000:431).
By means of intelligent technologies, the ¨All Affective¨ provides unique and attractive sensory experiences that trigger and stimulate different cognitive skills by arousing emotions and affective relationships.
“The meaning of Design closely approximates to the place where art and technique (and hence evaluative and scientific thinking) are working in harness and can achieve a state of equilibrium, and thus make possible a new kind of culture” (Flusser, 2007:186).
By combining design methodologies, the ¨All Affective¨ is able to conceive and undertake projects and interactive activities, as well as make products that are groundbreaking and sustainable in social, environmental and economic spheres.
“The soul has two eyes: one looking into time, the other one looking way ahead into eternity” (Flusser, 2007:188).
By being devoted to incremental and disruptive innovations, the ¨All Affective¨ entails a continuous enhancement of entertainment technologies, a broadening of the concepts of social mobility and the Internet of Things and advances in intelligent devices.
The ¨All Affective¨ relies on a highly qualified multidisciplinary team that is both competent and strongly motivated to meet the needs of its clients in a creative, innovative, ethical and sustainable manner, while being committed to social well-being.
It is under the leadership of Rachel Zuanon, who has 16 years´ experience as the CEO of Zuannon Integrated Solutions and has paved the way for academic studies in this area, by supervising the PPG Design Course at Anhembi Morumbi University.
The ¨All Affective¨ is divided into 6 sectors and offers innovation to its clients through a wide range of goods and services in design, games and marketing, as well as interactive, sensory and wearable technologies. These are targeted at sales outlets, special events, itinerant activities, cultural spaces, educational organizations and business environments among other areas.
By focusing on the kinds of activities and interactive systems that are geared to the specific needs of the market, (whether they are concerned with retailing, huge conglomerates, concept stores or sales outlets), the following STORE seeks to disseminate information about the launching/selling of goods and services more effectively. As a result, there should be greater customer loyalty to a commercial brand through schemes designed to attract the interest of the consumer.
The aim of this is to encourage teams to improve procedures designed to foster a greater commitment and involvement.
The section on GAMING involves the creation of games for devices such as tablets, smartphones, or multiplatforms, with the aim of devising and introducing communication and design strategies to the games, which is also known as gamification. In other words, we employ game mechanics and techniques for designing games in situations unrelated to games, to build digital systems that are close to people, while also being motivational.
By concentrating on the experience of the user, the EXPERIENCE section merges knowledge from the field of science with design and technology, to carry out projects that are highly interactive and fascinating. By being geared towards cultural and educational activities and entertainment, these projects combine the ludic world with ubiquitous and pervasive technologies to heighten awareness and arouse emotional reactions among the public.
The WEARABLE sector is aware of the opportunities emerging from the communications, entertainment and healthcare market. It is concerned with the following: creating wearable and intelligent interfaces aimed at widening the sensory capacities of the individual, bringing alive the ludic experiences that are synchronized with the emotional state of the user and enhancing the value of everyday tasks, among other capabilities that are able to serve human needs.
The MARKETING section is devoted to planning and carrying out activities through the digital and social media that are aimed at ensuring that goods and services are featured prominently and there is a better positioning of the commercial brand in online and offline environments. Data collection and analysis, as well as the appraisal, optimization and efficiency of campaigns, are also within the scope of this section which includes a strong recommendation to adopt good practices.
Since it has a wide range of interactive and innovatory products, the PRODUCTS section offers technological solutions of a high performance, with the promise of prompt delivery. They involve the display of goods and services, ludic interaction with digital content and the optimization of the processes. The products on offer include: a Transparent TV, a Virtual Provider, Totem Selfie, Totem Check - in, a Vending Machine, an Interactive Virtual Mirror and a Reactive Table.
Here are some of the main cases of success that relied on the performance of the teams of designers and developers from All Affective.
Arrange a visit, come and have a coffee, or if you prefer – just bring yourself ! It will be a very great pleasure for us to introduce you to ¨All Affective¨.
Monday - Friday
9:30 - 18:30
Av. Moaci, 1516 - 1st floor
Moema - 04083-004 - SP
+55 (11) 5052-0228
+55 (11) 99440-4356
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